Is a phenomenon a wallpaper trend or not?

Not an easy decision. After all, wallpaper usually stays on the wall for many years. It would be annoying if the motif were already out of fashion again the next season.

Our designers therefore judge colours, patterns and motifs according to many different criteria and from the most diverse areas:

•    What are fashion trends and how long do they last?

•    Do designs from the world of fashion reappear at interior and
Heimtextil fairs again?

•    What do trend agencies say?

•    What do other designers buy?

•    What are the big sellers at the stock agencies?
 

•    What happens in other design areas, e.g. in car construction?
      Which colours arrive here?
      Which structures and patterns dominate the interior design?

•    What do customers from other countries ask for?

•    What are the long-term and megatrends, e.g. individualisation, retro,
     Wellness, longing for nature, digitalisation, sustainability?