Evolution of trends

Home Inspiration & Trends Evolution of trends

There is no one answer to this question. Trends often emerge on the street, in subcultures or certain milieus. Sometimes trendsetters like pop stars, film stars or other celebrities trigger a trend with their style. And then there are the trend scouts who keep a lookout for exciting patterns, shapes and motifs all over the world. However, one condition is always the same:

For a phenomenon to become a real trend, it has to be accepted and loved by the masses.


And that for several years and not just for one season, because otherwise it would just be a fashion.


For this to happen, several factors often work together.


However, overriding moods, currents and behavioural patterns in society almost always play a role, so-called megatrends such as individualisation, globalisation, digitalisation or a longing for nature and sustainability.

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