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There is no one answer to this question. Trends often emerge on the street, in subcultures or certain milieus. Sometimes trendsetters like pop stars, film stars or other celebrities trigger a trend with their style. And then there are the trend scouts who keep a lookout for exciting patterns, shapes and motifs all over the world. However, one condition is always the same:
For a phenomenon to become a real trend, it has to be accepted and loved by the masses.
And that for several years and not just for one season, because otherwise it would just be a fashion.
For this to happen, several factors often work together.
However, overriding moods, currents and behavioural patterns in society almost always play a role, so-called megatrends such as individualisation, globalisation, digitalisation or a longing for nature and sustainability.
