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Private Label

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Private Label – Your partner for customised wallpaper and wall design concepts

Would you like to establish your own wallpaper brand or are you looking for a reliable manufacturer who can turn your designs into high-quality wallpaper? Great!

 

 

As one of Europe's leading wallpaper manufacturers, we offer tailor-made private label solutions – from the initial idea to a market-ready collection.

 

 

We support you with our many years of experience in the production and distribution of wallpaper, borders, murals, wall paint and canvas prints on stretcher frames. This gives you a perfectly coordinated wall design range from a single source – individually developed, tailored to your brand and implemented in line with your corporate identity.

 

 

From design development and material consulting to print production, packaging and logistics, we reliably accompany you on the way to your own collection. You benefit from state-of-the-art printing technology, short decision-making processes and a partnership-based collaboration that strengthens your brand and expands your range.
 

With A.S. Création, you can rely on an experienced partner who understands your vision – and brings it to life: your brand, your designs, your world of wallpaper.

 

 

 

We offer private label solutions for the following products:

Why private label? – Strengthen your brand with customised wall design solutions

With your own private label collection, you can position your brand uniquely on the market.

Whether you are a retailer, wholesaler or interior design brand, with individually designed wallpapers, borders, murals, canvas prints on stretcher frames and wall paint, you can create exclusive ranges that are only available under your name.

 

This allows you to stand out from your competitors, build long-term customer loyalty to your brand and increase your profits through higher added value and brand recognition.

 

Our process – from the idea to the finished product

Together, we will develop your individual private label collection step by step – from the initial idea to the market-ready product. You will benefit from our comprehensive expertise in the development and production of wallpaper, wall paints, borders, photo wallpaper and canvas prints on stretcher frames.

 

 

1. Briefing & Design Development

You can supply your own designs or draw on the expertise of our experienced design teams. We work with you to develop brand-specific motifs, colour concepts and styles tailored to your target group and product range.

 

 

Whether for wallpaper, photo wallpaper, borders or canvas prints, we implement your brand identity creatively and consistently.
 

2. Material and colour consultation

Our specialists will advise you on the selection of optimal materials and printing techniques for each product segment:

 

  • Wallpaper & photo wallpaper: Choose between different backing materials such as non-woven, paper or special non-woven.
  • Borders: Flexible widths and surfaces for harmonious additions to the main collection.
  • Canvas prints: High-quality canvases on stretcher frames, printed in true colour and detail.
  • Wall colours: Perfectly coordinated shades for a holistic interior design concept – tailored to your wallpaper designs.

     
3. Production

Our production combines traditional craftsmanship with state-of-the-art technology:

 

  • Digital printing, screen printing and gravure printing processes ensure brilliant colours and precise repeat accuracy.
  • For photo wallpapers, we use high-resolution large-format prints with impressive depth effects.
  • Canvas prints are stretched onto stretcher frames and delivered ready for mounting.
  • Wall paints are mixed, bottled and labelled under strict quality standards – ready for direct sale under your brand.
     
4. Packaging & Branding

We design packaging, labels and displays that perfectly match your corporate identity – from product packaging to point-of-sale displays.

Whether it's elegant tin labels for wall paints, designer boxes for canvas prints or eye-catching wallpaper packaging – every detail bears your brand signature.
 

5. Logistics & Shipping

Our efficient logistics system enables flexible shipping solutions:

  • Individual order picking or pallet shipping
  • Dropshipping directly to your customers
  • Central shipping for retail chains or warehouse locations
  • Fulfilment connection possible

The benefits to you for your profitable business model at a glance:

Production

flexible and very modern production

Colours

no limits to the colours for design development

Design repetition

no limits to design repetition

Minimum order volume

low minimum order volume and on-demand orders possible

Brand & Cl

your brand is implemented with the corresponding Cl

Roll label

your own roll label is used

Copyright

you retain the copyright to your design

Discretion

discretion and confidential work with your design

VOC standards

according to VOC standards (A+)

Design & repeat pattern

the design is not limited to one specific repeat pattern

Communication

simple and direct communication

Short lead times

Short lead times in the design studio, production and warehouse

Design development

our design studio will support you in your motif selection and design development

Made in Germany

high-quality production, Made in Germany

ISO certification

Production in an ISO-certified plant

REACH compliant

all components comply with REACH

FSC compliant

FSC- compliant substrate (non-woven material)

CE compliant

CE label on our inserts

  • Production

    flexible and very modern production

  • Colours

    no limits to the colours for design development

  • Design repetition

    no limits to design repetition

  • Minimum order volume

    low minimum order volume and on-demand orders possible

  • Brand & Cl

    your brand is implemented with the corresponding Cl

  • Roll label

    your own roll label is used

  • Copyright

    you retain the copyright to your design

  • Discretion

    discretion and confidential work with your design

  • VOC standards

    according to VOC standards (A+)

  • Design & repeat pattern

    the design is not limited to one specific repeat pattern

  • Communication

    simple and direct communication

  • Short lead times

    Short lead times in the design studio, production and warehouse

  • Design development

    our design studio will support you in your motif selection and design development

  • Made in Germany

    high-quality production, Made in Germany

  • ISO certification

    Production in an ISO-certified plant

  • REACH compliant

    all components comply with REACH

  • FSC compliant

    FSC- compliant substrate (non-woven material)

  • CE compliant

    CE label on our inserts

CONTACT

We look forward to your enquiry!

Write us an e-mail:
contact(at)as-creation.de

Your contact person: Georg Müller

We look forward to hearing from you.

© 2025 A.S. Création Tapeten AG