History

Foundation of A.S. Création with 4 employees

Commissioning of the first gravure printing press

First participation in the Heimtextil trade fair in Frankfurt

The breadth and scope of the product range take on dimensions that lead to the construction of a high-bay warehouse with 3,600 spaces in 1983.

Start of direct export business.

The number of employees grows to 280.

Management buy-out by F.J. Schneider and 3i Germany

Due to the political and economic opening of Eastern Europe, first cooperations are started.

A.S. presents a wallpaper collection by Karl Lager

Construction of a new factory began in Wiehl-Bomig.

Commissioning of the second location Wiehl-Bomig

Acquisition of the fabric publisher Indes Wohntextil and foundation of A.S. Création (UK) Ltd.

Acquisition of the competitor Borges (asset deal).

Consumer advertising in Germany (radio and posters) with Senta Berger and Rosi Mittermaier

Conversion into an AG and IPO.

Jürgen Schneider establishes the A.S. Création Wallpaper Foundation.

TV consumer advertising with Senta Berger on ARD, ZDF and Pro

In spring, the new, modern brand livingwalls for the medium and upper market segment is introduced.

On September 1, A.S. Création takes over the rights to the name and the business operations of the long-established fabric publisher FUGGERHAUS, thus expanding its market position in the furnishing fabrics segment.

A.S. Création advertises extensively with perimeter advertising at 1. FC Köln.

Acquisition of three wallpaper wholesalers: in France (P.P.S.E. and Edirama) and in the Netherlands (Wandvisie). P.P.S.E. SA and Edirama SA are renamed A.S. Création (France) SA and Wandvisie is renamed A.S. Création (NL) B.V.

A.S. Création celebrates a comeback of 70s wallpaper on the "wall" with the RETRO VISION collection. A large consumer package with banners, postcards and much more is launched. Retro Vision also awakens the media landscape: among other things, locations for DSDS (RTL) are furnished or trendy pubs are artfully designed.

A.S. Création presents the first ESPRIT home wallpaper collection at Heimetxtil 2006 in Frankfurt. The 4 living worlds Ethnik Mix, Home Spa, Vitalized and Grassland will kick off the collection.

Exclusively for A.S. Création, the artist Lars Contzen has developed his first wallpaper collection, whose motifs and colours express a real attitude to life. Lars Contzen, born in 1970, lives and works in Hanau near Frankfurt. There, the trained artist develops wallpapers, floors, furniture, shop and room concepts for international clients. The "Conzentrade Showroom" near Frankfurt shows the whole world of Contzen design.

August 2007 sees the launch of A.S. Création's first online platform, which offers consumers the opportunity to order A.S. wallpapers directly from our retail partners in addition to a large product range and service portal. The platform includes the Wallpaper Explorer - one of the world's most comprehensive wallpaper search engines on the web - the Showroom and the "Styleguide" wallpaper advice service.

A.S. Création acquires a majority interest in MCF Investissement SA and SCE SA, the two leading French wallpaper wholesalers. This move strengthens A.S. Création's position in the important French wallpaper market.

A.S. Création and Kof Palitra, the leading Russian wallpaper manufacturer, establish the joint venture OOO A.S. & Palitra. This joint venture is to produce higher-quality wallpapers in Russia for the Eastern European market.

A.S. Création develops the first SCHÖNER WOHNEN wallpaper collection together with Gruner + Jahr. SCHÖNER WOHNEN has been the leading interior design magazine in Germany for many years, so A.S. Création is thus integrating an attractive new brand into its own brand world.

With the Architects Paper brand, A.S. Création has launched a new division. Here, innovative, exclusive wall solutions are realised that are specifically aimed at architects / interior designers, designers / stylists as well as creative interior decorators and planners.

A.S. Création has developed an innovative sales tool for retailers: the first intuitive wallpaper order shop, an attractive POS consulting module with a large operating monitor and state-of-the-art touch screen functionality as its central element. Here, the salesperson, together with the customer, can find the individual wallpaper of their choice from around 2,500 wallpapers using various search functions and then have it displayed as a visualisation in a freely selectable living style.

A.S. Création has developed a high-quality collection with the fashion brand Daniel Hechter, which sets accents through its simplicity and fashionable shades. The interplay of light and dark colors gives any room a modern but pleasant look.

At the home textiles fair in Frankfurt, A.S. Création presents a new milestone: the first VERSACE wallpaper collection.

Mr. Antonios Suskas starts as new Managing Director Production and Logistics at A.S. Création Tapeten AG on April 1.

Marketing of the METROPOLIS wallpaper collection, designed by German fashion designer Michael Michalsky, begins.

Jörn Kämper, who has been a member of the Managing Board of A.S. Création Tapeten AG since April 8, 1998, responsible for Sales and Marketing and has been the company's CEO since June 28, 2001, will leave the company on March 31, 2016. His successor as CEO of A.S. Création is Maik Holger Krämer, who, in his capacity as CFO, has already played a major role in the successful development of our company since 2001.

The Wallpaper Academy founded by A.S. Création starts with the first IHK course with certificate examination for "Fachberater/-in Tapete (IHK)" and now offers the possibility to further educate oneself in exclusive certification courses and to achieve a qualification degree.

The Managing Board has grown by one additional member with our new Chairman. We warmly welcome Mr. Daniel Barth to the A.S. Création team as of November 19.

A.S. Création starts the year with the "A.S. Création Neue Bude 2.0" campaign and inspires with TV spots, advertising posters and co. Together with the characters Tibo, Marie, Carlos and Klara, you can now start your wall project 2018 and dive into the creative and diverse world of wallpaper. Wallpaper is fashion. Wallpaper is design. And of course in the best, sustainable quality. Made in Germany by A.S Création.

The new campaign and collection "Metropolitan Stories" will be presented at the Heimtextil 2019 trade fair. Six European metropolises - each unique in its own right. Six brand characters - each with their own individual story. All connected by their exclusive style, their tasteful design and their modern and authentic casualness to life and living.

Roland Bantel, member of the Managing Board of A.S. Création Tapeten AG since April 1, 2015 and responsible for Sales and Marketing, will leave the company on March 31, 2020. CEO Daniel Barth will take over the Sales and Marketing division.

The new "NewWalls" collection has been released and is being advertised on RTL with a TV commercial.

At this year's digital Annual General Meeting on May 6, 2021, a new Supervisory Board was elected at A.S. Création Tapeten AG. With immediate effect, we would also like to welcome our new Chairman of the Supervisory Board, Mr. Jörn Kämper.

Due to the corona situation, we were no longer able to attend trade fairs, which is why we discovered the fall days for us. In full compliance with Corona, our customers were invited to our location in Derschlag. They were able to take a look at the latest wallpapers and ask us questions face-to-face.

Daniel Barth, CEO of A.S. Création Tapeten AG since November 19, 2018 and responsible for Strategy, Sales and Marketing, will leave the company on February 28, 2022. Mr. Krämer will take over as Chairman of the Managing Board and the Sales and Marketing division.

Tim Herder has been appointed as the new Chief Marketing and Sales Officer of A.S. Création Tapeten AG as of May 01, 2022. We congratulate him warmly. As Export Manager, he has been responsible for the international business of A.S. Création Tapeten AG for seven years.

The international online shop new-walls.com was launched so that end consumers from countries other than Germany can also conveniently order wallpapers, paints, glazes and various textile and decorative items to their homes.

Since 1 June 2024, our management team has consisted of two Management Board members who are jointly responsible for the strategic direction and operational management of our company.

Tim Herder, as CEO, is responsible for Marketing, Sales, Production and Logistics, while Michael Rockenbach is in charge of Finance, IT and Human Resources.  

DesignDrop is revolutionising the wallpaper industry by enabling customers to wallpaper designs evenly without paste - a simple application and clean finish. The collection combines creativity and individuality and invites you to transform walls into real works of art - perfect for anyone who wants to create a unique and stylish living space.

In autumn 2024, the collections for the 2025 wallpaper season were presented during COLLECTION PREVIEW. Market-driven and innovative wallpaper ranges inspired and set new impulses for the coming season.

METROPOLITAN STORIES - HOT SPOTS is an invitation to experience the world through stories, places and textures. Selected and handpicked by Ivy, the collection takes you through hidden corners and inspiring experiences with passion and a touch of magic.

With unique designs inspired by travel, encounters and observations, the collection transforms walls into narrative works of art.