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Milestones of the A.S. Création Tapeten AG

A.S. Création was founded by Franz Jürgen Schneider in 1974. Four employees at the start gave themselves the motto at that time: "To be different from the others".


The others were 36 other wallpaper manufacturers in Germany alone.


Step by step, the company conquered a growing share of the German, Western and Eastern European markets.


In 1998, A.S. Création AG went public.


What were the milestones of a development that made A.S. Création the market leader? Accompany us through the decades ...


  • Old company logo
    Foundation of the company

    Foundation of A.S. Création with 4 employees

  • Gravure printing machine
    Gravure printing

    Commissioning of the first gravure printing press

  • trade Fair Heimtextil
    Heimtextil trade fair

    First participation in the Heimtextil trade fair in Frankfurt

  • construction high bay warehouse
    Construction of the high-bay warehouse

    The breadth and scope of the product range take on dimensions that lead to the construction of a high-bay warehouse with 3,600 spaces in 1983.

  • Export business

    Start of direct export business.

  • Number of employees grows
    Number of employees grows

    The number of employees grows to 280.

  • Management-Buy-Out

    Management buy-out by F.J. Schneider and 3i Germany

  • First Eastern Europe Cooperation

    Due to the political and economic opening of Eastern Europe, first cooperations are started.

  • Karl Lagerfeld
    Karl Lagerfeld

    A.S. presents a wallpaper collection by Karl Lager

  • Man with Shovel
    Start of construction of the new factory

    Construction of a new factory began in Wiehl-Bomig.

  • Second location
    Second location

    Commissioning of the second location Wiehl-Bomig

  • fabric publisher Indes Wohntextil
    Acquisition of the fabric publisher Indes Wohntextil

    Acquisition of the fabric publisher Indes Wohntextil and foundation of A.S. Création (UK) Ltd.

  • Takeover Borges

    Acquisition of the competitor Borges (asset deal).

  • tv commercial senta
    Senta Berger & Rosi Mittermaier

    Consumer advertising in Germany (radio and posters) with Senta Berger and Rosi Mittermaier

  • initial public offering

    Conversion into an AG and IPO.

  • A.S. Création Wallpaper Foundation

    Jürgen Schneider establishes the A.S. Création Wallpaper Foundation.

  • tv consumer advertising
    TV consumer advertising

    TV consumer advertising with Senta Berger on ARD, ZDF and Pro

  • Livingwalls

    In spring, the new, modern brand livingwalls for the medium and upper market segment is introduced.

  • Takeover of the fabric publisher FUGGERHAUS

    On September 1, A.S. Création takes over the rights to the name and the business operations of the long-established fabric publisher FUGGERHAUS, thus expanding its market position in the furnishing fabrics segment.

  • Pemium Sponsor 1. FC Cologne
    Pemium Sponsor 1. FC Cologne

    A.S. Création advertises extensively with perimeter advertising at 1. FC Köln.

  • Acquisition wallpaper wholesalers

    Acquisition of three wallpaper wholesalers: in France (P.P.S.E. and Edirama) and in the Netherlands (Wandvisie). P.P.S.E. SA and Edirama SA are renamed A.S. Création (France) SA and Wandvisie is renamed A.S. Création (NL) B.V.

  • Wallpaper Retro Wave
    The retro wave is on

    A.S. Création celebrates a comeback of 70s wallpaper on the "wall" with the RETRO VISION collection. A large consumer package with banners, postcards and much more is launched. Retro Vision also awakens the media landscape: among other things, locations for DSDS (RTL) are furnished or trendy pubs are artfully designed.

    ESPRIT Home Brand Licence

    A.S. Création presents the first ESPRIT home wallpaper collection at Heimetxtil 2006 in Frankfurt. The 4 living worlds Ethnik Mix, Home Spa, Vitalized and Grassland will kick off the collection.

  • Lars Contzen Collection
    A.S. Création presents the LARS CONTZEN collection

    Exclusively for A.S. Création, the artist Lars Contzen has developed his first wallpaper collection, whose motifs and colours express a real attitude to life. Lars Contzen, born in 1970, lives and works in Hanau near Frankfurt. There, the trained artist develops wallpapers, floors, furniture, shop and room concepts for international clients. The "Conzentrade Showroom" near Frankfurt shows the whole world of Contzen design.

  • Launch of tapetenshop.de
    Launch of tapetenshop.de

    August 2007 sees the launch of A.S. Création's first online platform, which offers consumers the opportunity to order A.S. wallpapers directly from our retail partners in addition to a large product range and service portal. The platform includes the Wallpaper Explorer - one of the world's most comprehensive wallpaper search engines on the web - the Showroom and the "Styleguide" wallpaper advice service.

  • Acquisition of wallpaper wholesalers

    A.S. Création acquires a majority interest in MCF Investissement SA and SCE SA, the two leading French wallpaper wholesalers. This move strengthens A.S. Création's position in the important French wallpaper market.

  • Foundation of joint venture OOO A.S. & Palitra
    Foundation of joint venture OOO A.S. & Palitra

    A.S. Création and Kof Palitra, the leading Russian wallpaper manufacturer, establish the joint venture OOO A.S. & Palitra. This joint venture is to produce higher-quality wallpapers in Russia for the Eastern European market.

  • Schöner Wohnen Wallpaper Collection
    Schöner Wohnen Wallpaper Collection

    A.S. Création develops the first SCHÖNER WOHNEN wallpaper collection together with Gruner + Jahr. SCHÖNER WOHNEN has been the leading interior design magazine in Germany for many years, so A.S. Création is thus integrating an attractive new brand into its own brand world.

  • Architects Paper
    Architects Paper

    With the Architects Paper brand, A.S. Création has launched a new division. Here, innovative, exclusive wall solutions are realised that are specifically aimed at architects / interior designers, designers / stylists as well as creative interior decorators and planners.

  • Wallpaper-order-shop

    A.S. Création has developed an innovative sales tool for retailers: the first intuitive wallpaper order shop, an attractive POS consulting module with a large operating monitor and state-of-the-art touch screen functionality as its central element. Here, the salesperson, together with the customer, can find the individual wallpaper of their choice from around 2,500 wallpapers using various search functions and then have it displayed as a visualisation in a freely selectable living style.

  • Daniel Hechter
    Daniel Hechter

    A.S. Création has developed a high-quality collection with the fashion brand Daniel Hechter, which sets accents through its simplicity and fashionable shades. The interplay of light and dark colors gives any room a modern but pleasant look.

  • VERSACE Wallpaper Collection
    VERSACE Wallpaper Collection

    At the home textiles fair in Frankfurt, A.S. Création presents a new milestone: the first VERSACE wallpaper collection.

  • New Chief Production Officer
    New Chief Production Officer

    Mr. Antonios Suskas starts as new Managing Director Production and Logistics at A.S. Création Tapeten AG on April 1.

  • MICHALSKY LIVING brand license
    MICHALSKY LIVING brand license

    Marketing of the METROPOLIS wallpaper collection, designed by German fashion designer Michael Michalsky, begins.

  • Change in the Chairmanship of the Executive Board
    Change in the Chairmanship of the Executive Board

    Jörn Kämper, who has been a member of the Managing Board of A.S. Création Tapeten AG since April 8, 1998, responsible for Sales and Marketing and has been the company's CEO since June 28, 2001, will leave the company on March 31, 2016. His successor as CEO of A.S. Création is Maik Holger Krämer, who, in his capacity as CFO, has already played a major role in the successful development of our company since 2001.

  • Wallpaper Academy
    Wallpaper Academy

    The Wallpaper Academy founded by A.S. Création starts with the first IHK course with certificate examination for "Fachberater/-in Tapete (IHK)" and now offers the possibility to further educate oneself in exclusive certification courses and to achieve a qualification degree.

  • New Chairman of the Board
    New Chairman of the Board

    The Managing Board has grown by one additional member with our new Chairman. We warmly welcome Mr. Daniel Barth to the A.S. Création team as of November 19.

  • Neue Bude 2.0
    Neue Bude 2.0

    A.S. Création starts the year with the "A.S. Création Neue Bude 2.0" campaign and inspires with TV spots, advertising posters and co. Together with the characters Tibo, Marie, Carlos and Klara, you can now start your wall project 2018 and dive into the creative and diverse world of wallpaper. Wallpaper is fashion. Wallpaper is design. And of course in the best, sustainable quality. Made in Germany by A.S Création.

  • Metropolitan Stories
    Metropolitan Stories

    The new campaign and collection "Metropolitan Stories" will be presented at the Heimtextil 2019 trade fair. Six European metropolises - each unique in its own right. Six brand characters - each with their own individual story. All connected by their exclusive style, their tasteful design and their modern and authentic casualness to life and living.

  • Change in the Board of Directors

    Roland Bantel, member of the Managing Board of A.S. Création Tapeten AG since April 1, 2015 and responsible for Sales and Marketing, will leave the company on March 31, 2020. CEO Daniel Barth will take over the Sales and Marketing division.

    March 2020
  • Neue Kollektion NewWalls
    New "NewWalls" collection incl. TV advertising on RTL

    The new "NewWalls" collection has been released and is being advertised on RTL with a TV commercial.

    March 2020
  • New Chairman of the Supervisory Board

    At this year's digital Annual General Meeting on May 6, 2021, a new Supervisory Board was elected at A.S. Création Tapeten AG. With immediate effect, we would also like to welcome our new Chairman of the Supervisory Board, Mr. Jörn Kämper.

    May 2021
  • Schauraum

    Due to the corona situation, we were no longer able to attend trade fairs, which is why we discovered the fall days for us. In full compliance with Corona, our customers were invited to our location in Derschlag. They were able to take a look at the latest wallpapers and ask us questions face-to-face.

    November 2021
  • Vorstandsvorsitz
    Change in the Board of Directors

    Daniel Barth, CEO of A.S. Création Tapeten AG since November 19, 2018 and responsible for Strategy, Sales and Marketing, will leave the company on February 28, 2022. Mr. Krämer will take over as Chairman of the Managing Board and the Sales and Marketing division.

    February 2022
  • New Executive Board member for Marketing and Sales

    Tim Herder has been appointed as the new Chief Marketing and Sales Officer of A.S. Création Tapeten AG as of May 01, 2022. We congratulate him warmly. As Export Manager, he has been responsible for the international business of A.S. Création Tapeten AG for seven years.

    May 2022
  • new-walls.com Shop
    Launch international Online Shop new-walls.com

    The international online shop new-walls.com was launched so that end consumers from countries other than Germany can also conveniently order wallpapers, paints, glazes and various textile and decorative items to their homes.

    October 2022
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