Six major European cities – each unique in itself. Six brand characters –
each with their own individual story. All linked to one another by an exclusive style,
their elegant design and their modern and authentic nonchalance for life and living.
Admirable and yet attainable. Simultaneously a role model and a best friend.
How I want to be. How I want to live. Created and made in Germany.
All the characters are fictional and embody the typical residents of each metropolitan area.