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Digital Concepts

Trading in wallpapers is not the same as it was only a few years ago. We found out that wallpapers actually present and sell themselves very well online as decorative products.

What kind of route do traditional specialist traders need to plot so that they will not get lost in the new market place?

You will find an overview of our digital concepts for the wallpaper shopper of the future here: 


Online catalogue New Walls

Today, it is no longer enough to develop websites for desktop computers. That’s why the online catalogue “New Walls” not only gets a makeover but is also optimised for smartphones and tablets. That way, it can be accessed easily from mobile devices and directs consumers to their target from any device.

The online product catalogue “New Walls” displays our current range in four languages without price information or purchase options, because it is intended as an online advisory tool for A.S. trade partners.

The idea of using different wallpapers for different walls is a completely new concept. Simply combine your chosen plain colour or stripes with the selected pattern on the wall, or choose another wallpaper from your “Favourites”.

You will find our online catalogue at

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Client Login

Fast, optimal support for our clients is close to our heart. Therefore, we have modernised the Client Login.
We have upgraded the design and functionality to the latest standard. The Client Login is not only a convenient way to place your order. It now offers you also the opportunity to view all orders placed during the past few months – irrespective of the ordering method.

The document centre also enables you to access invoices and delivery notes. All product-related data are accessible via tabs in the article and collection information section. It is also a convenient way to browse through the collections online.

The Mobile Shopping Tool for our clients has been in operation since the summer. Its maintenance is also part of the Client Login.
Assortment and pricing is easily created, the relevant QR code generated and downloaded.

Register online at or talk to your sales adviser.

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