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German Brand Award, A.S. Création Tapeten AG
 

German Brand Award '17 winner

A.S. Création and Architects Paper received the German Brand Award 2017

 

With an innovative, inspiring trend book and spectacular large digital prints A.S. Création and Architects Paper impressed the expert jury at the German Brand Award 2017. In their first participation in the important brand contest, the prominent wallpaper manufacturer and its premium and object brand were selected among the top German brands of the year. A.S. Création was awarded in the "Industry Excellence in Branding" competition, Architects Paper in the category "Excellence in Brand Strategy, Management and Creation".


 

Exciting creativity and strong digital competence

A.S. Création convinced the high-profile expert jury with an inspiring, creatively designed trend book. The opulent "Designbook 2019", developed in collaboration with the Dutch design studio Baan, brings together examples of current collections and designs for new wall outfits based on social megatrends. It provides trade partners of A.S. Création, assortment managers and all who are concerned with "fashion on the wall", with exciting insights into trends and the creative process of designing wall outfits. The "Designbook 2019" was presented for the first time at the Heimtextil 2017 in Frankfurt / Main.

Architects Paper enthused the judges with their stands at the Heimtextil 2016 and 2017. The eyecatcher and highlight were large-scale reproductions of a factory building (2016) and an American diner (2017). With the high-quality photographed and digitally produced prints, the A.S. Création brand presented its performance spectrum impressively in terms of digital prints. At the same time, it underlined its claim as an expert and creative partner for extraordinary wall designs in the area of object, retail and trade fair architecture. 

 

 

 

 

"This is a great compliment to our entire team," said Stefan Gauger, Marketing Manager at A.S. Création, at the awards ceremony on June 29, 2017 in Berlin. "We all work with creativity and passion to further improve our products, brands and the radiance of our brands. The German Brand Awards are a great signal - and they are a great confirmation of our work."

 

 

 

 

With the German Brand Awards, the German Design Council and the German Brand Institute recognise successful brands, unique brand makers and consistent brand management. A total of 900 proposals were submitted; the best product brands and brands from the 34 most important industries in Germany were distinguished in three categories: "Excellence in Branding","Industry Excellence in Branding", "Excellence in Brand Strategy, Management and Creation".

 

 

 

 

The "Designbook 2019" brings together                           The extensive trend book inspires with collages
wallpaper trends in the coming years                               opulenten Skizzenbuch:



 The stand of Architects Paper® at the                                  The stand of Architects Paper®
at the Heimtextil 2017                                                               at the Heimtextil 2016
designed in the style of an American Diner.                          designed in the style of a factory building.