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Historic image of printing technology - 1977 sample card

HISTORY

 
2017
2016 - Trainee Blog

By trainees, for trainees This is intended as a platform for all prospective students and to showcase training opportunities offered at A.S. Création. Blog posts paint a picture of the daily life of a trainee and demonstrate the benefits of doing an apprenticeship.

2016 - TBS App

We want to offer our trading partners the best possible support when providing advice regarding our products and so have created the "TBS app by A.S. Création" for this very purpose.

2016 - New exhibition stand for architects paper

Top digital performance in a twin pack. At this year's Heimtextil, the world's biggest trade fair for home textiles in Frankfurt, as well as at Farbe in Munich, the A.S. creative team created a faithful reproduction of the Gummersbach venue Halle 32, thereby showing what can be achieved with reproduction technology and wallpaper.

2015 - A New Exhibition Stand for Architects Paper

Architects Paper presents innovative product highlights with a new design and in a new prominent location (Hall 3.1| Stand D92) at the “Heimtextil” trade fair in Frankfurt. The highlights include Acoustic Pads, Volkswagen digital prints and the “Pigment” paintable wallpaper collection.

2015 - Magnetic Acoustic Pads AP

The new Acoustic Pads offer aesthetic sound absorption. The diamond shaped pads simply stick to the MAGNETIC wallpapers of the “AP 1000 - Design by Porsche Design Studio”. This can provide an immediate remedy for problem areas without the need for a complete refurbishment.

2015 - Heimtextil AIT Award

Around 30 trend scouts identified the latest industry trends for the sixth time at the “Heimtextil” trade fair. Our MOVE YOUR WALL collection was nominated for the award. Architects Paper won the AIT award for its LED wallpaper.

2015 - The New Client Login

The newly designed client login offers an optimal and fast service. You can easily view your orders and browse the collections online.

2015 - Volkswagen

Nostalgic and right on trend: Architects Paper presents the first digital prints of historic Volkswagen images, such as the iconic VW Beetle and Bulli.

2015 - Sample Books “Light”

Smart, compact and flexible: a new convenient format size for our wallpaper collections is launched. Sample books 27 cm wide x 25 cm high are much easier to transport and handle, yet offer the whole world of wallpaper despite the smaller size.

2014 - Trend Tower for the Latest Interior Trends

The new Trend Tower, part of A.S. Création's shop fitting system, combines space-saving presentation of merchandise in the smallest space with an impressive product display.

2014 - DEKORA NATUR

For the first time ever, we put A.S. Création trainees in front of the camera for the sixth edition of the popular “Dekora Natur” collection. Our most successful decor wallpaper now also shines with a smart sales concept.

2014 - Aisslinger Licensed Brand

The renowned product and interior designer Werner Aisslinger creates his first collection of wallcoverings in collaboration with A.S. Création. The collection is launched at the Design Hotel 25hours Bikini Berlin, another Aisslinger creation.

2014 - pop.up Panel magnetic

Pin boards are a thing of the past. These high-quality panels can be used in a multitude of ways and come in the colours champagne, silver, gold, copper and black. The panels are easy to handle and simple to mount on the wall.

2014 - Djooz Licensed Brand

The Dutch lifestyle brand Djooz produces its first wallpaper collection “DJOOZ” in collaboration with A.S.Création.

2014 - 40th anniversary of A.S. Création

A.S. Création Family Day: A.S. Création celebrates the companies 40th anniversary together with its employees and their families at their facility in Gummersbach/Derschlag.

2014 - Mobile Shopping Tool

A.S. Création Wallpapers presents a new tool - the mobile shopping tool - which its dealers can use to sell wallpaper online to the consumer on their behalf. The dealer determines the product ranges and prices while the processing is handled by A.S. Création.

2014 - NAF NAF

Inspired by Prêt-à-porter and shop décor from the world of the NAFNAF fashion label, Lutèce launch their first wallpaper collection under this label.

2014 - JUST BRANDS roll module

The successful store display concept from the "livingwalls" concept store is extended to include a number of innovations and modular solutions. The focus here is the new JUST BRANDS roll module, developed specifically for the interactive POS, which prominently presents individual rolls under the various design labels and can be stocked with relevant product information and/or QR code links.

2014 - RAFFI special presentation

The RAFFI designer cuniformollection, presented in October of last year, is presented as a complete concept at the A.S. Création booth in a special presentation with store display concepts specifically developed for the brand as well as other product groups, such as rugs, fabrics and doormats.

2014 - AP Pigment

Heimtextil - AP-Pigment celebrates its premiere on the occasion of Heimtextil 2014. The innovative, paintable, non-woven wallpapers are presented in a 40 m2 special area in Frankfurt. Application demonstrations and product samples with sophisticated colour schemes attract a multitude of visitors and the trade press. And AP-Pigment wins: the international trade journal AIT chooses the COLORTEC series as the innovation of Heimtextil 2014.

2013 - pop.up Panel

A new look in an instant with the new product "pop.up Panel". The self-adhesive decorative panels offer various application possibilities on walls, doors or cabinets.

2013 - RAFFI brand license

Maarten Vrolijk presents his first wallpaper collection with A.S. Création under the RAFFI label. In addition to wallpapers, fabrics are also available in the opulent design language of the Dutch designer.

2013 - MICHALSKY LIVING brand license

The marketing of the wallpaper collection METROPOLIS begins, which was created by the German fashion designer Michael Michalsky.

2013 - Conversion to registered shares

On July 29, A.S. Création stock is converted from bearer stock to registered stock. Since then, A.S. Création carries the international securities identification number DE000A1TNN5 and the trading symbol "ACWN".

2013 - New CPO of Production and Logistics

Mr. Antonio Suskas starts on April 1 as the new CPO of Production and Logistics at A.S. Création Tapeten AG.

Bild: f. l. t. r.: Antonios Suskas, Jörn Kämper, Maik-Holger Krämer

2013 - Relaunch Corporate Website

The completely redesigned company website www.as-creation.de is released and available in eight languages. The fresh design of the new website invites visitors to explore the collections and company content.

2013 - VERSACE wallpaper collection

At the Heimtextil trade fair in Frankfurt, A.S. Création set a new milestone: the first VERSACE wallpaper collection.

2012 - Doors & More

Dull doors are things of the past. Tür 2.0 - Doors & More provides the solution to brighten up colourless door panels. 30 expressive motifs ranging from the heavy oak door to the safe are available in a photo-realistic quality.

2012 - Livingwalls Wallpaper Store Cologne

Since 21 June 2012, owner and manager Mike Eichmüller introduced more than 5,000 trendy wallpapers in his Livingwalls Wallpaper Store in Cologne. The flagship store concept of A.S. Création is showcased in Eichmüller's 90 square metre store in the Pfeilstraße, Cologne.

2012 - AP 1000 – design by Porsche Design Studio

Innovative, puristic and timeless: the first wallpaper designs from the Porsche Design Studio are embedded with a unique trademark in the collection, AP 1000 Architects Paper.

2012 - LED Wallpaper - Ingo Maurer by Architects Paper

Architects Paper developed LED wallpaper in collaboration with Ingo Maurer to portray modern lighting design on walls. The jury of the German Design Council distinguishes this innovative kind of wall covering with the Interior Innovation Award 2012. In March 2012, LED wallpaper - Architects Paper by Ingo Maurer - featured on Galileo, the ProSieben TV science magazine programme with Aiman Abdallah and Stefan Gödde.

2011 - Shop conzept

A.S. Création introduced at its headquarters in Gummersbach, an entirely new concept for marketing wallpaper in speciality retail shops with the livingwalls flagship store. Wallpaper is staged as a fashion and lifestyle product. In conjunction with the launch, a matching wallpaper lifestyle catalogue was presented featuring photos that bring to mind the world of a fashion shoot for women's fashion.

2011 - Trade Fair - new appearance

At the Heimtextil Fair in Frankfurt, A:S. Création debut a completely new exhibition stand. Along with Indes Fuggerhaus and Lutece all new wallpaper and decorative fabric trends are on show.

2011 - Tapetenshop-App

A.S. Création presents the first wallpaper app with which the customer can access information on the latest furnishing and lifestyle trends on the iPad.

2011 - Commissioning of a further digital press

After 2010's XXL digital wallpaper collection, that offered an entirely new and very individual type of wall design and beings so well received by our customers, another digital printing machine has been commissioned in Bomig.

2011 - Jette Joop

A.S. Création presents the first wallpaper collection by designer Jette Joop.

2010 - Brigitte license

Under the license and collaboration of Germany's largest and most successful women's magazine, BRIGITTE, A.S. Création developed a high-quality collection that is specially designed for a fashion and textile conscious female target group.

2010 - wallpaper order shop "tapeten-bestellshop" 2.0

A.S. Création presents the first complete software update for the wallpaper-order shop (touch screen). Many improvements compared to the first version have been integrated into version 2.0. The user interface has become much easier.

2010 - Digital Printing

New dimensions, new perspectives: Limited by fixed pattern repeats on wallpapers is now a thing of the past. All the ideas that could not be realised with traditional screen and gravure printing techniques have now been made possible by A.S. Création through digital printing. To launch the digital printing era, A.S. Création has 120 motifs on offer, allowing for spectacular space solutions.

2010 - Relaunch online shop "tapetenshop.de"

Update of the online wallpaper store concept ("Tapetenshop"); design and structure are more user-friendly. Presentation of the wallpaper in portrait mode, thereby enhancing the view of the pattern repeat in the design. In addition, the order process has been simplified and new payment options added. Completely new is the XXLwallpaper brand with large-sized motif wallpapers, where the customer can choose from existing motifs or upload and visualise their own.

2010 - Daniel Hechter

A.S. Création teamed up with the Daniel Hechter fashion brand and developed a high-quality collection, which sets the trend for stylish interior decoration in its simplicity and fashionable hues. Through the interplay of light and dark colours, a modern but pleasant atmosphere is created in each room.

2010
2009 - wallpaper order shop "tapeten-bestellshop"

A.S. Création has developed an innovative sales tool for retailers: the first, intuitive ordering wallpaper shop ("Tapetenbestellshop"), an attractive POS advice module with a large display utilizing state-of-the-art touch screen functionality as the central element. Here, the salesperson can cooperate with the customer to find their unique dream wallpaper wish come true by selecting from some 2,500 wallpapers using a variety of search functions and subsequently to visualise the choice in a user-defined environment of stylish living.

2009 - Testimonial Lena Gercke

Lena Gercke is the face of the new desk calendar NEW WALLS - an initiative of the A.S. Création wallpaper foundation in cooperation with the German Wallpaper Institute and with support from Metylan.

2008 - Architects Paper

The Architects Paper brand, initiated by A.S. Création, opened up a new avenue for business ventures. Now innovative, exclusive wall solutions are created here, which specifically target architects / interior designers, designers / stylists, and creative interior designers and planners. The largest part of the collections is manufactured utilising complex special procedures. Unprecedented spatial concepts and moods can now be created thanks to Architects Paper products.

2008 - Cooperation with Hadi Tehrani

Under the new label "ARCHITECTS PAPER", A.S. Création presents the first collection exclusively for architects. This high-quality non-woven collection was developed by HADI TEHERANI, one of Germany's best known architects, and for the first time a wallpaper collection featuring coordinated fabrics and wall design elements (Shadow room-divider module) was created.

2008 - Schöner Wohnen wallpaper collection

Together with Gruner + Jahr, AS Création developed the first SCHÖNER WOHNEN wallpaper collection. SCHÖNER WOHNEN is for many years now the leading home and interior design magazine in Germany, enabling A.S. Création to integrate an attractive new brand in its own brand specialisation.

2008 - Establishment of joint venture OOO A.S. & Palitra

A.S. Création and Kof Palitra, Russia's leading wallpaper manufacturer, founded the joint venture OOO AS & Palitra. This joint venture is expected to produce higher-quality wallpapers in Russia for the East European market.

2008 - Acquisition of wallpaper wholesalers

A.S. Création acquires the majority stake in MCF Investissement SA and SCE SA, the two leading French wallpaper wholesalers. Thus A.S. Création strengthened its own position in the important French wallpaper market.

2007 - Launch of Online shop "tapetenshop.de"

In August 2007, A.S. Création launches its first online platform which provides the customer in addition to a wide product range and a service portal, the opportunity to order their wallpapers online directly from our retail partners. The launch also features the Wallpaper Explorer - one of the world's most extensive wallpaper search engines on the web - the Showroom and the Wallpaper Styleguide for advice on the types of wallpaper.

2007 - Zen - modular design collection

A.S. Création introduces ZEN a high-quality non-woven collection in exclusive colours. The innovation: all wallpapers can be freely combined as modules with each other, as well as with diverse offset pattern repeats for unlimited free combinations on the wall. This results in a wide variety of wall compositions with an individual and unique appeal of extremely high quality.

2007 - A.S. presents the LARS CONTZEN Collection

Exclusively for A.S. Création, artist Lars Contzen developed his first wallpaper collection with motifs and colour schemes expressing a real sense of life. Lars Contzen was born in 1970 and lives and works in Hanau near Frankfurt. There the graduate artist develops wallpaper, flooring, furniture shop and interior design concepts for international customers. The "Contzentrade Showroom" near Frankfurt exhibits the entire world of Contzen designs.

2006 - Best delivery service

A.S. Création received the prize for the best delivery service in the home textile industry by the readers of EURODECOR magazine for the second time in 2005.

2006 - ESPRIT home brand license

A.S. Création presented the first ESPRIT home wallpaper collection on the occasion of Heimtextil 2006 in Frankfurt. This marked the start of the 4 home-design style themes Ethnic Mix, Home Spa, Vitalized and Grassland.

2006 - Relaunch of the new homepage

In the new look homepage, many new expanded features can be seen from January onwards. So, for example, in the "Wallpaper Styleguide" you can find your personal home style, or you can set new wallpapering records with Andy Roll, the first online Jump & Run game in the wallpaper industry

2005 - The Wallpaper Styleguide

In collaboration with the German Design Council in Frankfurt, A.S. Création developed the Wallpaper Styleguide, a tool that enables the consumer by way of a simple analysis to identify his style of living easily and quickly from the large A.S. range with an individual and type-matching wallpaper.

2005 - Non-woven wallpaper "Meistervlies" - wallpapering in record time

Non-woven wallpapers are becoming increasingly popular. Therefore, A.S. Création set the focus for a consumer campaign on non-woven wallpaper: "Meistervlies"- wallpapering in record time. Billboards and public advertising displays with unique designs for quick and easy handling of NON-WOVEN wallpaper.

2005 - Paint Fair in Cologne

For the first time at the Paint Fair in Cologne, the trade fair for the paint trade, A.S. Création presented NON-WOVEN WALLPAPER - wallpapering in record time. In keeping with the motto, the first wallpaper world championship was staged here under the direction of TV presenter Ulli Potofski. The outcome was amazing wallpapering times and extravagant design ideas are proven once again: NON-WOVEN WALLPAPER - wallpapering in record time.

2005 - Supplier of the year

In the first year of collaboration, toom BauMarkt GmbH awarded A.S. Création Tapeten AG with the TOOM BAUMARKT SUPPLIER AWARD 2005 for "outstanding performance". 12/2005

2004 - New generic advertising with VDT

A broad-based new campaign for the wallpaper gets going thanks to the VDT: Cinema spots and city-light posters illuminate the message: "Wallpaper turns walls into a home."

2004 - Retro style revival

A.S. Création celebrates the comeback of the 70s wallpaper on the "wall" with the RETRO VISION collection. A large consumer package with banners, postcards and much more gets under way. Retro Vision shakes up the media landscape: some venues for "Germany seeks the super star" (DSDS in RTL) or trendy bars are decorated with stylish wallpapers.

2004 - Acquisition of wallpaper wholesalers

The acquisition of three wallpaper wholesalers: in France (PPSE and Edirama) and in the Netherlands (Wandvisie). PPSE SA and Edirama SA receive a new name in A.S. Création (France) SA and Wandvisie in AS Création (NL) BV.

2003 - Capacity expansion in Wiehl-Bomig

Renewed capacity expansion in Wiehl Bomig by the commissioning of a 10 colour gravure and screen printing combination facility.

2003 - Market segment decorative fabrics

Completion of the restructuring programme in the business of furnishing fabrics

2002 - The Senta Berger testimonial

A.S. Création launched a new consumer campaign with the Senta Berger testimonial to promote the third collection under the livingwalls brand.

2001 - Premium Sponsor of 1st FC Cologne

A.S. Création advertises extensively with perimeter advertising at the 1st FC Cologne.

2001 - Acquisition of the textile wholesaler FUGGERHAUS

On 1 September A.S. Création acquired the rights to the name and the business operations of the textile wholesaler FUGGERHAUS, a company steeped in tradition, and in so doing cemented its market position in the field of decorative fabrics.

2001 - Rick Mulligan

Interior home design with star designer Rick Mulligan in the ZDF programme "Volle Kanne Susanne"

2001 - livingwalls

In Spring the new modern brand livingwalls is presented for the middle to upper market segment.

2000 - Wallpaper Explorer

As www.as-creation.de the first so-called Wallpaper Explorer is launched making it possible for the consumer to choose personal favourites from the collection.

2000 - Indes Wohntextil changes location

The subsidiary, Indes Wohntextil GmbH, moves from Lemgo to Gummersbach-Derschlag.

2000 - TV consumer advertising

TV consumer advertising with Senta Berger on ARD, ZDF and Pro7

2000 - A.S. Création-Tapetenstiftung

Jürgen Schneider founded the A.S. Création-Tapetenstiftung.

2000
1999 - Capacity Expansion

Capacity expansion in Wiehl-Bomig by about 50%

1999 - Major fire

A major fire breaks out in the finished goods warehouse in Gummersbach-Derschlag.

1998 - Stock Market launch

Transformation into an AG and stock market floatation.

1998 - Senta Berger & Rosi Mittermaier

Consumer advertising in Germany (radio and posters) with Senta Berger and Rosi Mittermeier

1998 - Borges Acquisition

Takeover of competitor Borges (asset deal)

1998 - Financial Crisis

Financial crisis in Russia

1997 - Acquisition of the textile wholesaler Indes Wohntextil

Acquisition of the textile wholesaler Indes Wohntextil and the founding of the subsidiary A.S. Création (UK) Ltd.

1996 - Second location

Commissioning of the second location in Wiehl-Bomig

1996 - Luigi Colani

Luigi Colani designs wallpaper for A.S. Création

1994 - Construction of the new factory begins

Construction of the new factory in Wiehl-Bomig

1993 - Karl Lagerfeld

A.S. presents a wallpaper collection by Karl Lagerfeld.

1991 - First East European cooperation

The political and economic opening of Eastern Europe paved the way for the first partnerships to be launched

1990 - Management buyout

Management buyout by F.J. Schneider and 3i Germany

1990 - Reunification

German reunification provided the industry with a bigger market.

1990
1987 - Increasing number of employees

Number of employees increases to 280.

1984 - Export business

The first direct export sales.

1983 - Construction of the high-bay warehouse

Product range and scope started to take on dimensions that led to the erection of a high-bay warehouse with 3,600 palett positions.

1983 - Heimtextil Trade Fair

First participation at the Heimtextil trade fair in Frankfurt.

1983 - First computer workstation

First computer workstation

1982 - „New Look“

The "white wave", especially with the elegant collection "New Look" by Elsbeth Kupferoth, highlights the 1982 sales success.

1980
1975 - Gravure printing

Commissioning of the first gravure printing machine

1974 - Company formation

The founding of A.S. Création with 4 employees

1974